### **Job Description: Growth & Marketing**
**Location:** Bangalore (Koramangala)\
**Experience:** 1 to 2+ years in Growth Roles, coming from an Engineering Background, have executed data-backed campaigns in Performance, SEO, Organic Funnel & all things growth. Folks who think they can learn are encouraged to apply. Only in-office role.
**Read this first before applying**\
Not all the skills listed will be used every day - but at a seed-stage company like SuperKalam, we experiment constantly. So we expect you to have working familiarity across growth levers like performance marketing, social media, SEO, and creator partnerships. This is a **hands-on, high-ownership** role: you should be proactive, fast in execution, and comfortable solving problems end-to-end. Also, based on what we’ve seen in past applications - this role is **not** “just” performance marketing or funnel optimization, and it’s **not** an analytics-only role. It’s full-stack growth.
**About SuperKalam:**\
SuperKalam is an AI-powered edtech platform designed to revolutionize personalized learning. Our mission is to build the ultimate "Super Mentor" for students, starting with UPSC preparation & launching the next category. Key global & Indian investors, founders & YCombinator back us.
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### **Key Responsibilities:**
- **Content Strategy & Execution**
- Lead the creation of high-quality, engaging, and informative content for blogs and social platforms. (team collaboration)
- Identify trending topics, keyword opportunities, and user needs to create impactful content tailored to our TG.
- **SEO Optimization**
- Own the SEO strategy, including keyword research, on-page and off-page optimization, and backlink acquisition.
- Optimize blog content and landing pages to drive organic traffic and improve search engine rankings.
- Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and implement data-driven improvements.
- **Social Media Growth**
- Develop and manage organic content for prominent social media platforms like Instagram, Twitter, YouTube, and LinkedIn.
- Create and maintain a consistent posting schedule, ensuring content resonates with our audience.
- Engage with the online community by responding to comments, participating in discussions, and driving meaningful interactions.
- **Performance Tracking & Reporting**
- Monitor key metrics like organic traffic, engagement, and conversion rates.
- Generate regular performance reports with insights and recommendations to improve content effectiveness.
- Work closely with the product and growth teams to align content initiatives with broader company goals.
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### **Skills & Qualifications:**
- Proven experience in content strategy, SEO, and social media growth.
- Strong aptitude to learn SEO best practices, including keyword research, on-page, and off-page optimization.
- Intent to get Hands-on experience with tools like Google Analytics, Internal Data Analytics tools (MixPanel, PostHog), SEMrush, Ahrefs, or similar\*\*.\*\*
- **\[MUST\]** Familiarity with AI tools for content creation, research, landing pages and building optimization tools. (no, you don’t need to be coder for this)
- Even if you don’t know anything, but you are sure you have a learning appetite - apply! Even if you are in college or a fresher.
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### **Why Join SuperKalam?**
- Shape the growth strategy for a fast-scaling, Y Combinator-backed startup.
- Work with a passionate team dedicated to reshaping education for millions of students.
- Competitive salary, flexible working environment, and work directly with founders.
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