**Location:** Bangalore (in-office)\
**Type:** Full-time (preferred) | Open to exceptional interns / freshers\ **Team:** Growth / Marketing\ **Start date:** ASAP
### About SuperKalam
SuperKalam is a YC-backed EdTech startup building an AI-first personal mentor for students. We started with **UPSC**, and we’re now expanding fast into **K-12**. Our focus is simple: help students learn better with clear guidance, daily discipline, and strong outcomes, with AI.
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## What this role is
We’re hiring a **Creative Strategist** who will own the end-to-end process of **performance marketing creatives** — from finding real user problems to turning them into high-converting ad scripts, and getting those scripts produced with creators + editors. This is not a “just write scripts” role. This is a **hook + execution** role.
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## Key responsibilities
### 1) User research → hooks
- Call students/users regularly (this is core to the job)
- Understand: their pain, motivation, objections, and what “success” looks like for them
- Convert insights into clear “hooks” (the one sharp reason someone should care)
- Maintain a running “Hook Library” with proof points, examples, angles, and winning patterns
### 2) Scripts → ad creatives
- Write practical, performance-first scripts for short video ads (15s–60s)
- Create multiple variants per hook (different openers, tones, formats, CTAs)
- Work closely with the team to prioritize what to test weekly (high volume, fast iteration)
### 3) Production execution
- Coordinate with creators and video editors to get creatives produced
- Hire / onboard creators when needed (part of the job)
- Ensure speed + quality: clear briefs, fast feedback loops, zero micromanagement needed
### 4) Growth experiments (bonus scope)
- Partner with influencers / creators when it makes sense
- Support other growth initiatives: partnerships, distribution experiments, new funnels
- Help the team scale what works across **UPSC + K-12**
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## What we’re looking for
### Must-have
- Based in **Bangalore**
- Strong ownership mindset: you move work forward without waiting for instructions
- Comfortable talking to users/students on calls daily
- Strong communication + writing skills (simple, direct, no fluff)
- Bias for action + high accountability (you treat outcomes as your responsibility)
### Preferred
- Experience in a **B2C startup** (content / growth / performance marketing / creative strategy)
- You’ve worked with Meta/Google ad creatives or understand what makes ads convert
- You understand “hook → script → production → iteration” workflow
### Freshers / interns
Freshers & interns can apply **if** you are highly proactive, sharp with communication, and can show proof of work (scripts, content, experiments, side projects, reels, anything real).
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## What success looks like (in 21-30 days)
- You’re running a steady engine of user calls → hooks → scripts → produced creatives
- Clear weekly output: consistent creative volume + learning loop
- You start building repeatable “winning angles” for UPSC and K-12
- Creators/editors work smoothly with your briefs and feedback
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## Why join
- High ownership, high learning, real outcomes
- Work directly on the growth engine of a YC-backed company
- Chance to build a creative machine from scratch
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## How to apply
Send
- Fill [THIS FORM](https://forms.gle/a1pm9Dbgwr11NoRh8) (IMPORTANT)
- If you are looking out urgently and feels you fit the role exactly - mail me at vimal (at) superkalam (dot) com with some proof of work. \
Mail Subject you can keep - (**Content Strategist - Reaching out**)\ Don’t reach out if you haven’t spend atleast an hour on SuperKalam product / research (If you don’t have samples, create them — we value action.)
**⭐ Important**
Please apply only if
- You have written scripts before
- You can share actual examples of your work
- You enjoy performance marketing and consumer psychology
- You are comfortable with feedback, testing, and iteration
We are looking for people who want to build winning ads consistently - not just write fancy lines. All the best! ♥️ ---