**We’re building India’s first land-tech brand. You’ll make it famous. \ Everyone in India owns land, thinks they own land, or wants to own land. \ Everyone fears losing it, or fighting for it. \ But no one understands how to navigate this. \ We’ve got the tech. We’ve got the network. Now we need someone who can make it a \ household product — across languages, across formats, across platforms.** \ \
**What You’ll Own** \
- Mass-market marketing engine: Run digital and offline campaigns that convert both \
tech-savvy users, uncles and people who’ve never seen an EC in their life. \
- Hyperlocal content + performance: Facebook in Vijayawada, Telegram in \
Hyderabad, hoardings in Bengaluru — you’ll figure out where the users are, and how \ to speak their language. \
- Trust-building comms: Videos, articles, influencers, local language explainers — \
anything that goes deep to the Indian landowner. You’ll simplify what lawyers \ complicate. \
- Distribution experiments: From channel partners (like real estate agents or MeeSeva \
centers) to field agents or mandal-level WhatsApp groups — you’ll design systems \ that scale. \
- Team building: Hire and lead content folks, ad ops, vernacular translators, and even \
ground staff if that’s what growth needs. \ \ **Who You Are (or at least, who we want you to be)** \ You don’t need to tick every box. But some are non-negotiable: \
Must-haves \
- You are obsessed with the end user — how they think, what they fear, how they \
decide. You don't ship campaigns for CPMs, you ship them to change behavior.
- You’ve built for real India — not just Instagram India. You know how different \
Bhopal is from Bangalore, and how Bhimavaram thinks. \
- You have run marketing that leads to transactions, not just impressions. You’ve \
owned CAC. You’ve bled for ROAS. \
- You know how to build trust — especially when the product deals with legality, fear, \
and money. \
Nice-to-haves \
- You’ve led vernacular or regional campaigns \
- You’ve worked in fintech, govtech, proptech, insurance, or any sector where the \
user doesn’t understand what they’re buying, but still must buy it \
- You’ve worked on or with distribution-led growth — ground teams, WhatsApp \
flows, channel partners, etc. \ \
**What You’ll Have Autonomy Over** \
- Narrative → “India’s fastest title search engine” is just the feature. You’ll shape the \
emotion behind it. \
- Budget → We’ll back you to scale the best-performing bets, and cut what doesn’t \
work. \
- Org → Build your marketing team from scratch. You’re the first marketer in the \
company. \ \
**Why Join Us** \
- This isn’t a D2C brand peddling vanity or hype. This is real India, real problems, \
real consequences. \
- You’ll build the first brand that makes property paperwork feel understandable, \
urgent, and empowering. \
- You’ll see your work on WhatsApp groups, family calls, and mandal office walls. \
- And you’ll get to do it before anyone else does — because we’re ahead of the \
curve, and we intend to stay that way. \ \ **How to Apply (Don’t be boring)** \ Send a plan. \ If you were running marketing at Landeed, what would your first 30 days look like? \ Pick any region, any channel, any persona. \ Convince us you understand the user — and know how to reach them.
Qualifications
Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.