Digital Strategy & Marketing Communications Manager – Retention (5 Days Work, Medical) Digital Strategy & Marketing Communications Manager – Retention (5 Days Work, Medical) Responsibilities:
- Assist the planning of marketing strategies and campaigns to build community among the B2B / B2C trading segments through enhancing their activeness, engagement and advocacy;
- Create customer life-cycle models to support strategic planning to enhance customer loyalty and analyse user behaviour and segment audience for remarketing;
- Implement tactics for growing and nurturing the user community through a mix of digital marketing tactics, call-to-action retention programs to boost usage at FreightAmigo.com;
- Liaise with internal teams, including digital marketing, business matching, data analytics, platform development, database intelligence, research, etc. to aggregate available data and insights, and drive initiatives;
- Monitor industry trends and market conditions, keep abreast of digital and CRM technology and apply best practices for buyer retention campaigns;
- Execute marketing initiatives and business development plans for the company;
- Assist in other ad hoc activities as required
Requirements
- Degree holder or above in Business/ Business Analytics/ Statistics/ Marketing/ eCommerce or related disciplines;
- At least 4 years of working experience in digital marketing with proven ability on implementing successful customer retention campaigns for B2B / B2C business;
- Self-motivated, out-going, meticulous, detail-minded team player with excellent analytical, communications & interpersonal skills;
- Work independent, willing to accept new responsibilities, and a good team player;
- Excellent written and verbal communication and presentation skills in both English and Chinese;
- Experience in programming or analytics tools such as SQL, Google Data Studio, Tableau Power BI, Google Firebase, Zendesk and Hubspot would be an advantage;
- Proficient in MS Word, Excel and PowerPoint.
Location: Innocenter, Kowloon Tong ( Next to Festival Walk)
Benefit
- 5-day work week
- Medical Benefits
- Performance Bonus
- Staff Recreation Activity
More about FreightAmigo
- Website: www.freightamigo.com
- Facebook: https://www.facebook.com/yourfreightamigo/
- Twitter: https://twitter.com/freightamigo
- LinkedIn: https://www.linkedin.com/company/freightamigo-services-limited
- WeChat: FreightAmigo
- YouTube: https://www.youtube.com/watch?v=xh7p86xB3FQ
Interested parties please send full resume with followings by clicking ‘Apply Now’.
- Expected Salary
- Date of Availability
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