### **Job Description: Growth & Marketing**
**Location:** Bangalore (Koramangala)\
**Experience:** 1 to 2+ years in Growth Roles, coming from an Engineering Background (desired), have executed data-backed campaigns in Performance, SEO, Organic Funnel & all things growth. Folks who think they can learn are encouraged to apply. Only in-office role. **Founder’s Story:** We are three founders building SuperKalam - Aseem, Lakshay and Vimal. \ Aseem & Lakshay are BITSians, Aseem is the engineering mind, Lakshay overlaps the roles in product & growth, while Vimal has been building Education products for a decade, including being a super early operator at Unacademy, and then exiting his first edtech startup in 2020, now rethinking learning in an AI first world for India.
**Before you apply:**
- Show us work, not adjectives. Links, screenshots and numbers help.
- Tell us what you personally did, not just what your company achieved.
- Keep answers short and in your own words. We'll discuss your work if we meet.
- Freshers can use a college project, side project or a channel they grew.
- If you are still in college & looking for [GROWTH INTERNSHIP - APPLY HERE!](https://www.ycombinator.com/companies/superkalam/jobs/2ue7xrO-growth-marketing-internship-to-ppo-bangalore)
This is a **hands-on, high-ownership** role: you should be proactive, fast in execution, and comfortable solving problems end-to-end. Also, based on what we’ve seen in past applications - this role is **not** “just” performance marketing or funnel optimization, and it’s **not** an analytics-only role. It’s full-stack growth. **SuperKalam** is an AI-powered edtech platform designed to revolutionize personalized learning. Our mission is to build the ultimate "Super Mentor" for students, starting with UPSC preparation & recently launched in the K12 Maths as well. Key global & Indian investors, founders & YCombinator back us.
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### **Key Responsibilities:**
- **Content Strategy & Execution**
- Lead the creation of high-quality, engaging, and informative content for blogs and social platforms. (team collaboration)
- Identify trending topics, keyword opportunities, and user needs to create impactful content tailored to our TG.
- **SEO Optimization**
- We have already automated blogs with AI, the role revolves around further optimization (tracking, analysis and improvements) with AI
- This is a desired not a necessary skill - we already are doing this.
- **Social Media Growth**
- Develop and manage organic content for prominent social media platforms like Instagram, Twitter, YouTube, and LinkedIn.
- Create and maintain a consistent posting schedule, ensuring content resonates with our audience.
- Engage with the online community by responding to comments, participating in discussions, and driving meaningful interactions.
- **Performance Tracking & Reporting**
- Monitor key metrics like organic traffic, engagement, and conversion rates.
- Generate regular performance reports with insights and recommendations to improve content effectiveness.
- Work closely with the product and growth teams to align content initiatives with broader company goals.
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### **Skills & Qualifications:**
- Proven experience in content strategy, performance, and/or social media growth.
- **\[MUST\]** Familiarity with AI tools for content creation, research, landing pages and building optimization tools. (no, you don’t need to be coder for this)
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### **Why Join SuperKalam?**
- Shape the growth strategy for a fast-scaling, Y Combinator-backed startup.
- Work with a passionate team dedicated to reshaping education for millions of students.
- Competitive salary, flexible working environment, and work directly with founders.
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